Digital marketing is the promotion of products or brands via one or more forms of electronic media. it differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Why digital marketing is important for your business
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping, and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
WHAT WE DO AT AES
We do strategy, design, and development
to transform your business.
It takes a digital leader with a great team around them, working to a solid process, to make it happen.
We’ve helped digital leaders achieve this in government and well-known brands, and we can be your team too.
We research and evaluate the opportunities and environment to develop a clear digital strategy, for existing digital services or new ones to explore.
We assess the level of digital and delivery skills, tools and processes in your organization and provide training and coaching to develop them — ensuring that your teams are ready to deliver successful digital services.
We explore opportunities for digital service provision through user research, digging into organizational needs, market analysis and competitor review, stakeholder engagement and more.
The output is a clear definition of the digital service, with identified risks to address, suggested budgets and timescales, and an expectation of the value to be generated.
We work as one team with you and your colleagues to develop rough and cheap prototypes of complex, risky or novel parts of the proposed service in order to test ideas, reduce risk and find the best path to take.
We test these ideas with the target users of the service. This is where the learning happens, and by going through this stage the delivery phase is likely to deliver higher value at lower risk.
We work as one team with you to provide a multi-disciplinary team of designers, developers and delivery specialists who can work in rapid iterations to deliver your digital service.
We work in an open and collaborative way, within a solid delivery process, embracing new learning and change as way to deliver the best outcome.
We work with many modern open source tools and technologies including Drupal.
What happens after delivery?
Once your service is live, that’s not the end of the journey — it’s a living thing that needs nurturing, monitoring and improving. As well as supporting the live service, we put in place a process of continuous delivery with improvements based on data, user research and more.
Leading digital transformation?
Let’s have a chat.
We often find there’s one visionary person driving digital transformation in big organizations — a digital hero. It can be hard, and sometimes lonely, work, but ultimately very rewarding. We understand the challenges you face, and we can help.